Click on image above to scroll through the process of creating the outdoor advertising billboard
BIG MAC BILLBOARD
Hope your hungry because this Big Mac is actually 14′ wide and 11′ high x 4′ deep. That’s enough burger to feed the whole city of Onalaska, WI where this outdoor advertising billboard is located! The smile fry is 15′ long and has a warm amber halo glow behind it. The Big Mac itself began with some serious project research. After photographing and then eating the subject we were primed to begin the project.
SCALE MODEL
First a 3-D model was built digitally and edited. We needed to be sure the exact amount of ingredients were in their correct location prior to carving the sections. From that file, a 3-D printed model was created and painted to color match the original. Next, the scale model was attached to a 3-D printed mock up of the actual billboard as a sales aid. The mock up was presented to Courtesy Corporation and with their enthusiastic approval we began production.
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and a sesame seed bun.”
CARVING
Nine separate sections were carved on our CNC router, These individual sections were reassembled into three layers to accommodate transport and installation. The three foam layers were then hard coated to protect them from the environment and pesky birds. Next was painting the Big Mac with custom mixed colors. It took a couple of days, but we finished well ahead of our anticipated 8 week build time.
INSTALLATION
The most challenging aspect was installation. Fairway Outdoors, (who created the outdoor advertising concept and background image), had to transport each layer and the fry separately. The sections were moved to the site by rowboat since the billboard’s location is in swampy ground. Each piece was then carefully hoisted up, stacked and secured starting with the bottom layer. The completed Big Mac billboard is a whimsical and eye catching outdoor advertising example located in Onalaska, Wisconsin.
Click on image above to scroll through the process of creating the outdoor advertising billboard
BIG MAC BILLBOARD
Hope your hungry because this Big Mac is actually 14′ wide and 11′ high x 4′ deep. That’s enough burger to feed the whole city of Onalaska, WI where this outdoor advertising billboard is located! The smile fry is 15′ long and has a warm amber halo glow behind it. The Big Mac itself began with some serious project research. After photographing and then eating the subject we were primed to begin the project.
SCALE MODEL
First a 3-D model was built digitally and edited. We needed to be sure the exact amount of ingredients were in their correct location prior to carving the sections. From that file, a 3-D printed model was created and painted to color match the original. Next, the scale model was attached to a 3-D printed mock up of the actual billboard as a sales aid. The mock up was presented to Courtesy Corporation and with their enthusiastic approval we began production.
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and a sesame seed bun.”
CARVING
Nine separate sections were carved on our CNC router, These individual sections were reassembled into three layers to accommodate transport and installation. The three foam layers were then hard coated to protect them from the environment and pesky birds. Next was painting the Big Mac with custom mixed colors. It took a couple of days, but we finished well ahead of our anticipated 8 week build time.
INSTALLATION
The most challenging aspect was installation. Fairway Outdoors, (who created the outdoor advertising concept and background image), had to transport each layer and the fry separately. The sections were moved to the site by rowboat since the billboard’s location is in swampy ground. Each piece was then carefully hoisted up, stacked and secured starting with the bottom layer. The completed Big Mac billboard is a whimsical and eye catching outdoor advertising example located in Onalaska, Wisconsin.